Jay Musselwhite headshot

My name is Jay. I'm a brand guy for the digital age.

In my 15+ years across agency and internal creative groups, I've learned one immutable fact: the team you build to create the work is the most important element of the work.

Experience
Skillset: Creative direction, branding, design, video and UX/web production

Creative Director
YP
2013 — present

Built an agency-model, in-house Creative Services team from the ground up to direct one of the top rebrands of 2014 . The 15-person staff handled all external B2C campaign creative and supported a 3,000+ B2B sales force with sales enablement materials, video and UX/Web development. The group also oversaw all brand compliance and trademark management across marketing.

Creative Director
Jaymus, LLC
2004 — present

Developed and created multi-disciplined work for SMBs and corporations using experience and knowledge in brand development, web application, print and online advertising, print production, copywriting and marketing. Directed designers, copywriters and web developers to ensure work was on target and effectively met client objectives.

Client Highlights: NASCAR.com, SunTrust Bank, Taylor-English Law Firm, ACUVUE.

Senior Designer
Mopdog
2008 — 2010

Designed and developed a wide array of different projects for small to medium-sized clients, with a concentration in web design, social media and email marketing. Worked one-on-one with clients to guide business strategies.

Creative Manager
Kimberly-Clark Corporation
2006

Served as a Creative Manager for the Kimberly-Clark Professional brands. Developed, presented and executed ideas for packaging, POP displays, tradeshows, web and print collateral, and print advertising. Worked with Marketing Manager to define visual strategies and brand guidelines for sales and advertising campaigns.

Senior Graphic & Web Designer
Adrenaline, Inc
2000 — 2004

Worked side by side with designers and copywriters, directing design strategy for brand and advertising clients for various media including print, advertising, web development. Fostered a reputation as passionate creative thinker, a proponent of high brand, design and advertising standards and a mentor to new designers.

Client Highlights: Home Depot, GMAC Bank/Ameritrade, The Golf Club of Georgia, Community Financial Credit Union, ONE midtown kitchen, KDA Holdings, Atlanta Community Food Bank.

Education
Auburn University | BFA Graphic Design | 2000

Contact
Available for opportunities

Selected Work

YP can do that

YP can do that

A national brand campaign featuring video, social, editorial & OOH.

Make every day local

Make every day local

A campaign designed to drive brand consideration and app usage.

YP for schools

YP for schools

A community marketing effort designed to drive meaningful reviews of local businesses.

Perry Crabb

Perry Crabb

Brand identity & website.

© Jay Musselwhite