Anyone who’s paying attention to business these days realizes that the times are changing. Businesses are under increasing pressure to do more with less as budgets shrink and business leaders look for ways to maximize profits. They’re changing business models and repositioning their priorities in an effort to adapt to the times. Those that don’t will eventually fail. We’re seeing this change across the board, and the advertising industry is no different.

The new agency model looks much different than the old. Whereas before ad shops just cranked out ads and nothing else, smaller, more nimble shops that cater to the “whole brand” are staking their claim. Anomaly, an agency based on in New York, follows this client-centric model. Here’s an article from CNN money that explains.